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Research papers

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Akira Nagashima
June 15, 1983
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Citation

Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-